canturi jewels
retail : sydney, melbourne, brisbane salons 2009
overall design concept, visual merchandising, retail styling, brand experience
To complement the elegant, exclusive, boutique Canturi brand, inochi created an interactive, memorable "bridal experience", using traditional elements in a modernised yet whimsical way. Layers of retail styling draws the customer into and through the store - from the window display, to the chandelier, arriving at the dressed central internal cabinet. Customers carry the memory, as they are presented with sweet pea bunch, branded with Canturi ribbon - all a part of the brand experience, created by inochi to subtly promote the Canturi brand once leaving the store and within their own home. A highly successful campaign, implemented in three salons nationwide, exceeded the clients expectations, creating an experience not just a window.
