backroom entertainment : hospitality : potts point, sydney 2011
overall design concept, brand identity, interior design and fit out, signage, site styling
Sealed behind a misleading ACME Bookstore façade lies a basement bar like no other - The BackRoom.
Transplanted façades and sets creating niche spaces and intimate experiences. Working with iconic perspectives and references from the past, 1950's L.A. Film Noir influences the interior aesthetic, sophisticated service by waitresses delivering personal bottle service in antique luggage suitcases - this venue is designed for only those aware of its existence.