wild basket
retail : North Sydney, Sydney 2011
overall design concept, visual merchandising, retail styling, brand experience
Inochi worked with Wild Basket to develop their new retail and hospitality retail brand for implementation into their flagship site in Neutral Bay. Wild Basket is a unique food concept that retails only Australian owned and produced foods, condiments and beverages as well as a unique café experience. Wild Basket is a destination, a place to browse and explore, as well as to purchase. The owners passion for Australian quality produce was expressed through their desire to stock a diverse, and quality range that was beautifully packaged and presented - in affect 'a food boutique'. Realisation of the owners vision was achieved by creating an environment that expressed purity through materials, encouraged customers to browse, linger, explore and most of all return to.
